Скачать или смотреть The Andromeda 10: A New Meta Ads Framework That Actually Works

We break down the 10 creative buckets you need to be filling to compete in today’s Meta landscape. If your brand is still relying on a handful of ad types, you’re leaving serious performance on the table.
In this episode, James and Thom walk through the complete creative framework their team is using to help brands scale ad accounts inside Meta’s new Andromeda environment. From user-generated content to objection handling, this is how top advertisers are building their content strategy in 2025.

No hype. Just proven strategies.

Chapters:
00:00 – Intro
00:16 – Why creative diversity matters more than ever
00:55 – The framework: 10 creative buckets
03:05 – Us vs Them
03:41 – Features & Benefits
04:02 – Problem/Solution
04:49 – UGC
06:02 – Branded & Founder Story
08:12 – Educational content
09:24 – Promo/Offer
10:43 – Case Studies & Credibility
11:32 – Ugly & Trend-Based
12:44 – Objection Handling
14:29 – Wrapping up the 10
14:58 – How to structure ad accounts with creative limits
15:31 – What’s next

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Hosted by James Walker – Managing Director at WHD
Guest: Thom Riley – Senior Paid Social Strategist at WHD