Скачать или смотреть Strategy Shapes Pipeline

Does your pipeline reflect where your business has been? Or where you want your business to go? Too often, strategies are written as vision statements without providing the specific actionable steps necessary to achieve it. Using a road trip analogy, vision is your destination, perhaps New York City, and strategy is your set of directions, for example, take I-95N to the New Jersey Turnpike, exit at the Washington Tunnel. Your pipeline is the critical component to transforming your business from where it is today to where you want it to be. If the pipeline doesn’t reflect your business’ strategic objectives, you don’t know where your business will end up.