Скачать или смотреть Why PR is now for every business

Once reserved for big companies and celebrities, public relations—PR for short—is now an essential function for any business wanting to grow.

In recent years, the world has developed high expectations of businesses. We expect more than a fair product or service at a fair price. Today, we expect an impressive experience, and we pick and choose who we do business with based on their reputation and our perception of them.

If you're brilliant at what you do but nobody except your mother knows it, you won’t have as many chances to do good work. Your competitors who DO use PR to promote their business and manage their reputations, create those opportunities.