Mapping Data Strategy and Data Governance to Business Value

Presented by Aaron Wilkerson from Carhartt at the 11th annual Great Lakes Data & Analytics Summit on April 27, 2023. Data strategy and governance leaders often struggle to effectively gain leadership buy-in for their initiatives and face issues with getting participation. This can be associated with our inability to speak the language of business and align what we're trying to do to tangible business value. How does what we do help the business with its goals and objectives? In this session, we'll walk through methods to align strategy and governance initiatives to business value.

About WIT:
WIT is an analytics and automation consulting firm with over 25 years of experience. We help our clients build solutions to maximize the value of their data and analytics assets, and automate key business processes. For more information, visit www.witinc.com.