Скачать или смотреть Ask BENlabs | How Much does Product Placement Cost?

How much does product placement cost? Fair question. There is no hard and fast answer.

Three quarters of people in the U.S. have searched for a product or brand online after seeing it in a TV show or film. Nearly six in 10 (57%) go on to make a purchase.

But there isn’t really a rate card for product placement like there is for other advertising vehicles. There are many factors and variables to consider. But as Aaron Frank, SVP, Strategy, Research & Insights shares, a meaningful product placement program can scale up or down with budget.

🎙️ TRANSCRIPT 🎙️
The biggest question that marketers often have is how much does product placement cost?

And the answer is, it really depends on the budget that you have available.

We could start out with a smaller program all the way up to a scaled program that has thousands of integrations and moments in Hollywood blockbusters that have promotional partnerships associated. Even all the way to that IP appearing on and packaging for your brands.

But for brands who are starting out and they want to start smaller, we can find ways to support, for example, indie or emerging musical artists and build relationships and partnerships with them from when their career is small so that you can grow with them and have a lasting partnership with them throughout their entire career.

So we can scale the program to the right size for your budget, depending on what your interest is and how you want to start.

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🔴 ** ABOUT BENlabs **
BENlabs, formerly BEN Group, empowers brands and creators to drive engaged human attention across social media, streaming, TV, music and film content.

Through technology and innovation — machine learning and AI-driven insights — BENlabs empowers brands and creators with the tools to reach advertising-wary audiences in authentic ways, in the right place, at the right time.

Our global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser, and more, all tapping BENlabs expertise to create unskippable content that drives engagement and sales.