Catalog Ads are a Meta Creative Hack w/ Dan Pantelo

Here's the thing about DPA aka Catalog Ads: They're boring. They look like ads. However, this is the only creative format that NEVER fatigues. Dan Pantelo gives a masterclass on all things "BORING ADS" aka catalog ads on Meta.

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📕CHAPTERS:
00:00:00 - 00:00:55 CATALOG ADS 2024
00:00:57 - 00:02:16 Why you should care about DPA
00:02:17 - 00:03:43 Why do catalog ads make marketers NERVOUS?
00:03:44 - 00:04:45 How do catalogs work?
00:04:46 - 00:06:00 What are catalog ads ACTUALLY?
00:06:00 - 00:07:08 Catalog ads account for 68% of ad spend for e-commerce
00:07:08 - 00:08:52 Dan’s founder story
00:08:53 - 00:13:26 Catalog ads never fatigue. WHY?
00:13:27 - 00:17:13 Dara considers DPA to be a competitor hack vs UGC
00:17:14 - 00:20:16 The learning phase of catalog ads
00:20:16 - 00:25:15 SOME JUICY DATA ABOUT DPA (important)
00:25:16 - 00:32:30 DPAs look WAY different in 2024…
00:32:30 - 00:53:06 Real client examples: Which DPA ad performed the best? (+ data!)
00:53:07 - 00:58:20 What brands & industries should use catalog ads?
00:58:20 - 01:03:38 Why don’t DTC brands understand catalog ads?
01:03:38 - 01:11:33 What about TikTok Ads Catalog Ads? Pinterest?
01:11:34 - 01:15:11 What about video DPA?
01:15:12 - 01:18:54 Dan’s Special Marpipe Offer for Subscribers Only :)