The K-pop industry is famous for its polished performances, but behind the glamour are rules so extreme, they shock even the biggest fans. From three-year dating bans to trainees being cut for stepping inside a club, agencies like JYP Entertainment, SM, YG, HYBE, and Pledis enforce systems that control almost every part of an idol’s life.
In this video, we dive into the most shocking restrictions idols face, with TWICE as a key example. Discover how rules about dieting, drinking, social media, and even holding personal IDs shaped their journey from trainees to global icons. Stories from idols like Jihyo, Sana, Momo, Jeongyeon, and Nayeon reveal the harsh reality, while comparisons to other groups like SEVENTEEN, BLACKPINK, BTS, EXO, NCT, ITZY, Stray Kids, Red Velvet, aespa, and NewJeans show just how widespread these rules are across the industry.
Fans believe that over time, especially after contract renewals, groups like TWICE have fought for more freedom—but questions remain about how much control agencies still hold over their artists today.
💬 Do you think these rules are too strict—or just part of the price of fame? Share your thoughts in the comments!
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