Скачать или смотреть Tricks Advertisers Use To Make You Buy Their Products? | 1MinuteDoc

Which tricks do advertisers use to make you buy their products?
1. The white coat
An actor in a white coat talking about the wonderful features of a product.
Cliché? Well, unconciously we still fall for this, since we are just too lazy for critical thinking while watching TV.
2 the scientific name
Now with ActiveUltraPlus! No body knows what it means, but it must be something good.
3 Beautiful people
We perceive beautiful people as smarter and more successful. And with that we think the products they use must be great as wel.
4 discount
We are programmed to anticipate on scarcity. Who knows what the price is going to be tomorrow.
That's why we can't resist a 'Now for only $3,99' type deal.
5 the celebrity
Celebrities are successful and we want to transfer those characteristics to the products they use.
6 Joe Public
This is about identifying ourselves with people like us in an every day situation guiding us what to do.
7 Sex sells
Obvious right?
Well only if it is used in a functional way.