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Different Backlink Analysis Tools

Chapters
00:03 Different Backlink Analysis Tools
00:17 Main Types of Backlink Analysis Tools
01:11 Different Tools Available

The first step in conducting backlink analysis is to choose the tool that will give you the information you need. There are many free tools available, but some of them have limitations and may not provide you with all the data you need.

You see, there are three main types of backlink analysis tools:

First up are link checkers. These are automated tools that crawl your website's links and report any errors they find, as well as which pages on your site have broken links or missing images. They also let you know if any pages on your site have been blocked by Google or other search engines due to malware or other issues.
The next type are link builders. These tools help with creating new backlinks to your site by providing information about competitors' sites so you can target those same people with ads for your own products and services.
Lastly, you have link indexers. These tools provide an index of all the backlinks to a given website so visitors can easily see what sites link back to them and what sites they link out from their homepage.

Going into specifics, here are some of the most common backlink analysis tools available:

One of the most popular is Ahrefs, which offers several different tiers of pricing based on what you're looking for. The basic plan is $99 a month, but if you want to track more keywords or crawl more sites, you'll pay more. This tool provides you with keyword rankings and data on backlinks, so if you want to know which keywords are driving traffic to your site and how many backlinks each page has, this is a good option.

Another tool is Moz Open Site Explorer. This tool is free and has a lot of useful features, like the ability to see where your competitors' links are coming from and then use those sites as inspiration for your own outreach efforts.

Thirdly, there’s SEMrush. This tool provides a lot of detailed information about your competitors' backlinks, including anchor text and domain authority scores. It also allows you to see which pages on their sites have been linking to yours recently.

The last tool is Majestic. This tool gives an overview of all of your competitor's backlinks so you can see where they're getting their highest-quality links from and then use those same sources for yourself!

Be thorough when analyzing backlinks on your site!
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