Скачать или смотреть How data and cultural knowledge come together to create bilingual content on USAGov’s benefit finder

Every year up to $140 billion in government benefits go unused. During this session, we’ll share our work with USAGov’s team to create a benefit finder to make finding benefits easy and accessible for everyone. 12.5% of people living in the US speak Spanish as their first language. Despite sharing a language, those 42 million people come from 22 countries spread across 4 continents and as such make up a very diverse audience segment. We will examine the importance of transcreation in communicating with our Spanish-speaking audience with the same empathy and nuance that we use with our English-speaking audience. Attendees can expect to leave this presentation with new ideas and some practical strategies and processes they can use to better understand a multicultural audience and create content to serve them.

Nick Pistone
Digital Marketing Analytics Manager at Bixal

Nick Doyle
Senior UX Researcher at Bixal

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