Скачать или смотреть #WFGM18

Films made by and for women are scoring big at the box office, and advertising with progressive gender representation does better
among consumers, especially when women make most of the purchasing decisions. So why aren’t more studios, agencies and
companies doing it? What would lead to a real increase in diversity and inclusion in the entertainment and media industry? To what
extent can the entertainment and media industry disseminate important social messages, shift the way girls and women are
represented, or change mindsets about social and cultural norms? In doing so, they will need to balance the rewards of affecting
social change with the risk of alienating audiences and inserting themselves into conversations traditionally outside the corporate
realm.
! What are the barriers to change in the media industry and how can they be overcome?
! What current or emerging solutions to changing representation of women and diversity in media exist, and how can they be
scaled?
! How are companies making the business case for inclusive media? Is there ample growth to support the movement?
Moderator: Ann Walker Marchant, CEO, Walker Marchant Group
Speakers:
Ø Syl Saller, Chief Marketing and Innovation Officer, Diageo
Ø Jeanine Liburd, Chief Marketing & Communications Officer, BET Networks
Ø Tea Uglow, Creative Director of Google’s Creative Lab, Google
Ø Sirma Umur, Vice-President, Global Brand Building, Procter & Gamble