The Art of Making Romantic Films | Tosca Musk

Tosca Musk is an Award-Winning Filmmaker, Director, & Producer. She is the PASSIONFLIX, Founder & CEO.



PASSIONFLIX Founder, TOSCA MUSK, is a multi-award-winning filmmaker known for her directing,

producing, writing, executive producing of feature films, and leading-edge content. In 2017, Musk

co-founded PASSIONFLIX, the premium streaming entertainment platform that produces and

distributes empowering and passionate movies, specifically focused on the romance genre.



Tosca launched her career at Alliance-Atlantis, Canada’s largest producer and distributor of feature

films, becoming the Director of Development at Sela Ward’s Magnolia Films. She then moved into

production, as Los Angeles Segment Producer for TV Guide Television, and subsequently stepped into

her debut directing role with the feature film Puzzled. This marked the beginning of over 20 feature

films, television movies, and new media content.



Musk’s web series, Tiki Bar TV, was used by Steve Jobs to promote the iPod with Video in his 2005

Keynote speech and held the ranking of #1 downloaded video on iTunes for over 3 months. It is still

considered to be a pioneer of web series. Her television movie, Holiday Engagement, provided Hallmark

Channel with its highest-rated Sunday night movie in the network’s history, and her family feature,

Simple Things, garnered nine awards, including three “Best Picture” Awards, and “Audience” Award.



A mother of twins, Tosca, like her mother, Maye Musk, is a passionate advocate for

women’s empowerment. Tosca actively supports the BIG Green, founded by her brother Kimbal

Musk, the ongoing work of her brother Elon Musk, the Cystic Fibrosis Foundation and sits on

the Board of Swan Within, a non-profit empowering incarcerated girls through the power of ballet.



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