Скачать или смотреть K.10 : The Marketing Landscape and Efficient Routes to Market

Welcome to this interactive video on the marketing landscape and routes to market — made for non-experts and Marketing Executive Level 4 students. This session supports K10: understanding how products/services reach customers efficiently (including franchise and distribution models).

In this video, you’ll learn:

What “routes to market” means (kept simple)
Common models: direct, retail, wholesalers, distributors, partners, franchises, marketplaces
How route-to-market choices affect pricing, promotion, and customer experience
How to pick the most efficient route based on control, cost, speed, and scale

Interactive features:
✅ quick checks | ✅ mini scenarios | ✅ pause-and-apply prompts

Keywords (SEO):
Marketing Executive Level 4, KSB K10, routes to market, distribution channels, franchise model, go to market basics, channel strategy, partner marketing, direct vs indirect sales, omnichannel basics, interactive marketing training

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