Скачать или смотреть EP 42 - How to Successfully Build a 100+ Person Recruitment Business w/Nick Barton

In this episode of The 1% Better Recruitment Podcast, I’m joined by Nick Barton, Founder of The Barton Partnership — a global executive search firm specialising in strategy, transformation, and ESG. With 25+ years in recruitment and offices across London, New York, Singapore, and Sydney, Nick shares the hard-earned lessons behind building a business that lasts. 🌍📈

We dive deep into:

✅ Starting a search firm during the 2008 crash
✅ Scaling to 100+ people while staying niche and focused
✅ The critical difference between working hard and working smart
✅ Why great recruitment has to be personal and relationship-led
✅ The role of AI and tech in modern recruiting (and what most get wrong)
✅ How to create a high-performance culture rooted in customer service
✅ Why most recruiters don’t use their CRM properly (and what that says)
✅ The importance of marketing, L&D, and foundational infrastructure
✅ Building a business in 2025 vs. 2007 — what’s changed and what hasn’t
✅ How to get more time back in your day and actually use it to grow

If you’re a founder, leader, or aspiring high-performer in recruitment, this one is absolutely packed with gold.

⏲ Timestamps:

00:00 – Intro
01:30 – Nick’s journey from fashion warehouse to global search firm
05:00 – Why passion for your market is non-negotiable
09:00 – Scaling The Barton Partnership to 100+ people
13:00 – Strategy for growth: staying niche while expanding
17:30 – How to create a collaborative, cross-selling culture
20:00 – What most recruiters misunderstand about customer service
23:00 – The role of training, marketing, and infrastructure in scaling
27:00 – The lost art of face-to-face recruitment
32:00 – Why remote-only recruiters struggle to build loyalty
36:00 – Rapport, NLP, and reading clients the right way
40:00 – How to get buy-in for tech adoption (no excuses)
44:00 – The truth about activity, outcomes, and real success
47:00 – Final thoughts: how to get 1% better

🔗 Connect with Nick Barton on LinkedIn:   / nicholasbarton  
🔗 Connect with Charles Kyriakou on LinkedIn:   / charleskyriakou1  

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