Скачать или смотреть 🔥 Broad Match vs Phrase Match in Google Ads – Real Results & Strategy (2026 Update)

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In this insightful video, Ali Raza responds to a user’s experience with running a Broad Match experiment alongside a Phrase Match campaign in Google Ads. After observing a significant performance drop when the experiment ended, the user reactivated the Broad Match test—leading to instant improvements. Ali explains that it’s not about "sacrificing to the Google gods," but rather about unlocking new keywords, queries, and opportunities. Broad Match experiments allow Google to explore fresh variations, enhancing the overall campaign maturity and data richness. He emphasizes the importance of regularly reviewing search terms and using Broad Match wisely (e.g., 20-25% budget share) for continuous growth. The video ends with an invitation to contact Ali's team for professional Google Ads services.


⏱️ YouTube Chapters

0:00 - Introduction & Broad Match Discovery
0:08 - Performance Drop After Ending Experiment
0:25 - Re-enabling Broad Match and Campaign Recovery
0:46 - Key Variables: Same Ads, Same Keywords
1:01 - Campaign Setup: Service-Based with tCPM Strategy
1:13 - Budget Split & CPC Control Strategy
1:22 - Is It Worth the Cost? Yes!
1:30 - Real Reason Broad Match Helps
1:34 - Finding New Keywords via Search Terms
1:57 - Campaign Maturity & Data Strategy
2:10 - Google's Role in Exploring New Variants
2:22 - Summary: Strategic Data Expansion, Not a Sacrifice
2:45 - Closing Thoughts on Optimizing with Broad Match
2:50 - Call for Comments & Questions
2:56 - Google Ads Services Pitch & Contact Info
3:04 - Final Goodbye