Disambiguating Your Brand to Get a Google Knowledge Panel

One of the challenges brands have with attaining a Google knowledge panel is the issues of entity ambiguousness. If search engines find it difficult to(or 'less-easy') to understand your brand, they very likely will not show a knowledge panel for it.

The reason for this is simple. A knowledge panel deals with the facts about a brand, the facts about an entity. If the entity is 'less-easy' to understand, search engines will not have the confidence to show a knowledge panel for the brand.

When you want a Google knowledge panel, always bear this is mind: 1 entity, 1 knowledge panel.

Watch me take Nigel Davies, an independent Brand Consultant, on how to disambiguate his brands to get a Google knowledge panel for them.

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Austine Esezobor is an SEO Consultant who specialises in obtaining and managing Google Knowledge Panels. He is also the Founder and Host of the Democratizing SEO Podcast.