Tuma Basa Reveals Secrets Behind Viral Success on YouTube | SWAY’S UNIVERSE

🔥 Don't miss this explosive episode of "Sway In The Morning" as Tuma Basa shares the untold stories of the Drake vs. Kendrick Lamar feud! 🚀 Dive into the intricacies of this legendary rivalry, hear about the behind-the-scenes moments that shaped it, and learn how the YouTube algorithm played a crucial role.

Tuma Basa, the director of Black Music and Culture at YouTube, reveals fascinating insights into the music industry's inner workings, including the controversial topic of artists buying streams. 📊 Get the inside scoop on how technology and trends have influenced these iconic artists' careers, and find out what it takes to stay on top in the ever-evolving world of hip-hop.

Subscribe now to Sway’s Universe for more exclusive interviews and groundbreaking discussions with your favorite artists! 🔔

#SwayInTheMorning #TumaBasa #DrakeVsKendrick #YouTubeAlgorithm #HipHop #ArtistBuyingStreams #ExclusiveInterviews #SwaysUniverse

#TumaBasaYoutube #DrakeVsKendrick #YoutubeAlgorithm #HipHopFeud #YoutubeTrends

CHAPTERS:
00:00 - Intro
2:45 - Recognizing the People Who Helped Build You
6:24 - Moments That Blew Tuma Basa Away
7:44 - Tuma Basa’s Most Unexpected Conversation
10:58 - The Last Time Tuma Basa and Ebro Talked About Drake and Kendrick
11:19 - Jay-Z vs Nas
13:40 - Who Won the Drake vs Kendrick Lamar Beef
18:01 - Can Artists Buy Streams
22:02 - YouTube’s New Gun Policy
26:54 - YouTube’s “Leaders & Legends Gala”
31:45 - YouTube’s Relationship with Wallow
33:43 - YouTube’s Avenues Program
35:17 - Final Thoughts

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Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more.

Tuma Basa Reveals Secrets Behind Viral Success on YouTube | SWAY’S UNIVERSE
   • Tuma Basa Reveals Secrets Behind Vira...  


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