How One Woman Changed The Cycling Industry Forever

How did one person revolutionise cycling for millions? Isla Rowntree, an ex-professional cyclist and one of the few female founders and CEOs in the bike industry, started Islabikes in 2005. Her company redefined kids’ bikes with a focus on fit, lightweight design, and safety. Nearly a quarter of a million bikes were sold in almost 20 years.

Now, we’re meeting Isla to find out more about her, understand how she was able to transform the kids' bike industry and discover what she’s up to now.

00:00 How could one person have revolutionised cycling?
00:57 Who is Isla Rowntree?
01:15 What is Islabikes?
04:35 Riding with Isla
06:03 How did you start Islabikes?
10:20 What has Isla been building?
11:38 Was it hard to run a company and design bikes?
12:20 The quality of Islabikes
15:08 What’s next for Isla and Islabikes?
16:01 Why did Islabikes stop selling bikes?
19:52 Islabikes’ Legacy

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