Patliputra University B.Com E-Commerce syllabus 2024-28 according to CBCS pattern

*E-Commerce Syllabus for B.Com*

*Course Overview:*
This syllabus is designed to provide B.Com students with a comprehensive understanding of e-commerce, its applications, and its impact on business practices. The course will cover key concepts, technologies, and strategies used in online business, equipping students with the skills needed to navigate the digital marketplace.

*Course Objectives:*
Understand the fundamentals of e-commerce and its significance in the modern economy.
Analyze various e-commerce models and their implications for businesses.
Explore digital marketing strategies and their role in e-commerce.
Examine legal, ethical, and security issues in online transactions.
Gain hands-on experience with e-commerce platforms and tools.

*Module Breakdown:*

1. *Introduction to E-Commerce:*
Definition and evolution of e-commerce.
Types of e-commerce (B2B, B2C, C2C, etc.).
Advantages and challenges of e-commerce.

2. *E-Commerce Business Models:*
E-commerce strategies: dropshipping, subscription, marketplace, etc.
Revenue models: advertising, affiliate, transactional.

3. *Digital Marketing in E-Commerce:*
Search engine optimization (SEO) and pay-per-click (PPC) advertising.
Social media marketing and content marketing.
Email marketing strategies and analytics.

4. *E-Commerce Technology:*
Overview of e-commerce platforms (Shopify, WooCommerce, etc.).
Payment gateways and transaction processes.
Mobile commerce and its growing significance.

5. *Legal and Ethical Issues:*
Understanding e-commerce regulations and compliance.
Consumer protection and privacy laws.
Ethical considerations in digital marketing.

6. *E-Commerce Security:*
Cybersecurity threats and protection measures.
Secure payment systems and fraud prevention.
Importance of data security and privacy policies.

7. *Future Trends in E-Commerce:*
Impact of emerging technologies (AI, blockchain, etc.).
The role of social commerce and influencer marketing.
Sustainability and ethical practices in e-commerce.

*Assessment Methods:*
Quizzes and assignments
Group projects on e-commerce strategies
Case study analysis
Final examination

*Recommended Reading:*
"E-Commerce 2023: Business, Technology, Society" by Kenneth C. Laudon & Carol Guercio Traver.
Online resources and articles from industry leaders.

This syllabus aims to prepare students for careers in e-commerce, digital marketing, and related fields, fostering skills that are essential in today’s digital economy.

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