Top 5 pricing strategies for success

In this video, we take a look at the significance of pricing in product marketing and outline five common pricing strategies.

The impact of pricing on business profitability and customer decisions can't be emphasized enough. Here’s what you can look forward to learning about:

► Competitive-based pricing: Businesses set prices based on competitors
► Cost-plus pricing: Adding a markup to total costs
► Value-based pricing: A focus on customer perception
► Penetration pricing: Aiming to gain market share through lower prices
► Price skimming: Starting with a high initial price before reducing it

Keen to enhance your pricing knowledge even further? Get Pricing Certified: https://certified.productmarketingall...

Don’t hesitate to keep in touch or see what we’re up to via social media:
► Product Marketing Alliance: https://pmmalliance.co/pma
► LinkedIn: https://pmmalliance.co/pma-LI
► Twitter: https://pmmalliance.co/pma-twitter
► Facebook: https://pmmalliance.co/pma-facebook
► Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group

Like this video? Be sure to like, comment, and share with other product marketers in your network!