Скачать или смотреть Nitya Bajaj on Ajrakh, Bollywood & Beyond | Designer in Focus | Ablazze Magazine Interview

Our creative director Nitya Birla sits down with @ablazze.mag for a heartfelt conversation on the timeless art of Ajrakh and her incredible journey into the world of Bollywood design.

From her love for this ancient resist-printing craft from Kutch, Gujarat, to reinventing it with natural dyes and organic colours, Nitya unveils the soul behind her latest collection — ‘Ajrakh Ki Rani’. 👑
She also shares how Label Nitya Bajaj expanded into #NBMiniature for kids and #NBMan for modern menswear.

🎨 A must-watch for lovers of heritage fashion, Indian textiles, and couture conversations.

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