Скачать или смотреть Composable DXP: Headless CMS + Personalization

Webinar hosted by Agility CMS (James Vidler) and Frosmo (Maija Erkheikki) on 12.8.2021.
Composable Digital Experience Platform (DXP) consists of Headless CMS and Personalization. That is the future of digital transformation for agile enterprise.

Timecodes:

0:00 Introductions
4:25 Agenda of the event
6:20 Significance of personalization – learn from the best
8:12 Use cases for personalization engines
11:31 Why personalize?
21:04 Example: marketing and customer experience use case
22:50 Ideas for "interested in ecommerce" journey
30:15 Example digital commerce use case
36:50 Front page personalization
37:54 Product page personalization
40:19 Finding the Best Performing Experience
42:03 Getting started - Typical personalization case
43:20 Frosmo + Agility: Personalization, without Compromise
47:54 Next steps