Nonprofit Cause Marketing: How to Partner With Companies

Nonprofit Cause Marketing campaigns can raise awareness and help with fundraising! #nonprofit #fundraising #causemarketing

In this video I’ll talk through how cause marketing works and outline the steps you can take to partner with a company to create your own cause-related marketing campaign.

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// CHAPTERS

00:00 Welcome!
01:38 What is Cause Marketing?
02:31 Examples
04:19 Finding Partners
06:50 Value Proposition
10:42 Campaign Objectives
13:09 Target Audience
13:56 Collaborate and Refine
14:58 Partnership Agreement
15:44 Execute and Measure Results

// MORE ABOUT ME

Hi! I’m Amber, a nonprofit founder, Executive Director, and public speaker on social impact, changemaking, nonprofits, leadership, and more.

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FOUNDER TO FULL-TIME ACADEMY: Want some training and guidance on starting a nonprofit (and potentially even working for that nonprofit full-time someday?)? Check out my online training courses at my Nonprofit Founder to Full-Time Academy! http://foundertofulltime.com/

Want me to come speak at your business, college, school, or event? Check out my site: https://ambermsmith.com/

On Facebook? Talk to me and other change makers about social change, nonprofits, social enterprise, leadership and more in my Facebook group, Change the World or Bust:   / changetheworldorbust  

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