How to be creative with Nick Law

In our conversation, Nick elaborated on why his title includes “Creative Tech” and told us that he firmly believes #technology, especially when things are evolving so quickly, needs to be complemented with imagination.

He also believes that clients are asking the same questions as agencies:

💡What is #creativity?
💡What is it that will reach people?
💡How do we reach people in a way that moves us forward?

In this episode of NEXT-SHOW, we learn more about Nick’s journey, starting as a designer in London, moving into advertising (much to the amazement of his designer friends and colleagues) before making his way into his current position as Global Lead for Design & Creative Tech. We also talked about imagination and what clients currently look for when they get in touch with Accenture Song.
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