Mastering Charter Yachting: Branding, Crew, and Sustainability Insights | M/Y Unbridled

Explore the dynamic world of charter yachting with Motor Yacht Unbridled as industry leaders Captain Paul Clarke (Motor Yacht Loon), Captain Liam Devlin (Motor Yacht Unbridled), Dustin Caromano (Northrop & Johnson), Merjin De Waard (Superyacht Times), and Graeme Lord (Professional Yacht Crew) share expert insights. This episode dives into the foundations of a successful charter program, from branding and client experiences to crew management, environmental sustainability, and economic impacts. Discover how top professionals elevate the yachting experience through exceptional service standards and strategic industry practices. Whether in the industry or a yachting enthusiast, this conversation offers invaluable perspectives on driving excellence in charter yachting.

MC - Rick Thomas

Timestamps:
00:00 Introduction to Charter Yachting
01:12 Paul's Success with the Loon Charter Program
02:09 Building the Loon Brand
04:01 Sponsorships and Brand Partnerships
04:51 Marin's Journey in the Yachting Industry
05:42 The Evolution of Yachting Media
07:12 Balancing Privacy and Content Creation
12:40 The Importance of Crew in Yachting
13:50 Branding and Reputation in Yachting
17:56 Addressing Public Perception of Yachting
21:37 Yachting's Role in Environmental and Humanitarian Efforts
24:28 Collaborating with Scientific and Ecological Organizations
25:41 Diving and Environmental Awareness
25:56 Challenges of Running a Charter Program
26:42 Promoting Environmental Sustainability
28:43 Crew Recruitment and Training
32:01 Creating a Positive Crew Experience
36:44 The Business of Yachting
42:57 Final Thoughts and Reflections

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