Budget Allocation in Paid Media

Knowing where to spend your budget is a big part of successful PPC campaigns, but there's no one size fits all solution. In this video, we'll walk through the considerations we use to determine how much our budget should be, where we should spend it, and how often reevaluate those decisions.

0:50 - Overview of Types of Considerations for Budget Allocation
1:54 - What Should My PPC Budget Be?
4:22 - How Many Efforts Can I Afford?
8:21 - What to Do If You Can’t Afford All You Want
10:12 - Letting Performance Dictate Budget Allocation
12:20 - Non-Conversion Budget Considerations
13:35 - Best Practices for Budget Allocations

#budgetallocation #advertisingbudgetallocation #ppcbudgeting
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