Скачать или смотреть ZSV: The Hidden Power of “Zero-Volume” Keywords

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Summary

In this conversation, Tyler Hakes and Ben Adler discuss the significance of zero search volume (ZSV) keywords. They highlight that despite displaying no volume in keyword research tools, these keywords can still be valuable for generating traffic. The discussion covers the definition of ZSV keywords, strategies for finding and utilizing them, prioritization techniques, and assessing their potential. They also touch on the importance of niche sites for long-term success.

Key Takeaways

• Zero search volume (ZSV) keywords are keywords that show zero volume in keyword research tools but can still generate traffic.
• ZSV keywords often present an opportunity as they are often overlooked by competitors.
• Tools like Google Autocomplete, Keywords Everywhere, and Keyword Chef can help in finding ZSV keywords.
• When prioritizing ZSV keywords, consider factors like competition, volume, and relevance.
• The potential of a ZSV keyword can be determined by analyzing related queries, user-generated content, and the difficulty of writing about the topic. There are multiple purposes of writing blog posts beyond SEO traffic.
• Keyword Chef is a tool that helps find long-tail keywords and analyzes search results to save time.
• Analyzing SERPs can help determine keyword difficulty and whether keywords should be grouped together or written as separate articles.
• Consider the ROI and time investment when deciding which articles to write.
• For new sites, it is better to go after easy keywords to build authority before targeting more competitive keywords.
• Present the value of zero search volume keywords to clients by showing previous results and using a diversified approach.
• Building niche sites and staying in the game is important for continuous learning and improvement.

Key Moments

[00:00] Introduction to Zero Search Volume Keywords
[03:20] Defining Zero Search Volume Keywords
[07:43] The Opportunity of Zero Search Volume Keywords
[13:21] Tools and Strategies for Finding Zero Search Volume Keywords
[23:45] Determining the Potential of Zero Search Volume Keywords
[27:58] Purpose of Writing Blog Posts
[29:01] Gauging Keyword Difficulty
[29:58] SERP Score and Keyword Difficulty
[33:11] Cannibalization and Keyword Grouping
[35:49] Handling Keywords with Low Search Volume
[38:17] Clustering Keywords and Analyzing Content
[39:13] ROI and Time Investment
[40:41] Determining Article Difficulty
[43:08] Keyword Strategy for New Sites
[44:29] Introduction to Keyword Chef
[48:46] Presenting Value of Zero Search Volume Keywords
[51:13] Building Niche Sites and Staying in the Game

About Ben Adler

Ben started his first affiliate site five years ago while working as a programmer. He's bought and sold a few sites since then, and his main focus is currently building his software company, Keyword Chef.