Why Do You Feel Bad After Buying Stuff? Buyers Remorse

Ever bought something and a the next day you regret that purchase? Well what you have is postpurchase cognitive dissonance. Basically buyers remorse. The feeling that you should maybe not have bought that expensive outfit, or had that expensive meal, or choose the wrong college to go to. Here we go through where buyers remorse comes from and how to help customers not have buyers remorse.
Filmed in Santa Fe, NM
Copyright Mark Wolters 2019
Topic 5: Consumer Behavior
#marketing #buyersremorse #principlesofmarketing


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