Скачать или смотреть The Godfather of Martech, Scott Brinker, on Delivering Value

Scott Brinker: Insights from the Godfather of Martech

One person has been documenting the rise of martech in corporations since the very beginning. For Scott Brinker, VP Platform Ecosystem at HubSpot, the Chief Marketing Technologist blog started out as a labor of love driven by his fascination with the entanglement happening between IT and software development and marketing. Since its inception, it has delivered massive value to the industry at large.

In this episode, we cover:
What led him to create Chief Marketing Technologist
The volatility and velocity of change over the past 30 months with respect to martech
Two things successful companies are doing to ride the wave
Finding harmony between human and machine to increase speed to insight

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