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Join Scott Pierce from Listings-to-Leads as he provides an in-depth guide on maximizing the potential of open houses to generate listings and buyers. Learn the strategies to effectively market your open house, engage attendees, and follow up to secure new clients. This comprehensive tutorial covers everything from setting up Facebook ads, utilizing email blasts, and leveraging social media posts to engage with potential clients. Scott also shares tips on creating a professional open house environment, using tools like QR codes and sign-in forms, and much more. Don't miss out on these proven strategies to take your real estate business to the next level.

00:00 Introduction and Overview
01:30 Setting Up Your Listings-to-Leads Account
02:02 Creating and Sending Effective Emails
07:49 Engaging with Leads and Follow-Up Strategies
10:04 Social Media Strategies for Open Houses
12:50 Open House Marketing and Preparation
22:37 Advanced Ad Techniques and AI Follow-Up
33:37 Leveraging Seller Networks for Maximum Exposure
35:37 Genius Seller Feedback
35:59 Leveraging Social Media for Leads
36:47 Nearby Homeowner Letter Strategy
38:54 Circle Prospecting Script
41:04 Database Call Script
48:05 Creating Engaging Open House Videos
52:02 Effective Use of Flyers and Signwriters
56:07 Customizable Open House Sign-In Forms
01:01:27 Maximizing Open House ROI
01:07:40 Final Thoughts and Encouragement