LeBron James, Kai Cenat, Frankie Walker Debut EA College Football 25 For The First Time

In the heart of a small city in northern Ohio, a remarkable story unfolded. Two childhood friends, Frankie Walker and LeBron James, shared not just a room but a legacy.

In the trenches of youth sports and the early days of video gaming, they forged moments of triumph in a modest house on Hillwood Drive.

Today, that legacy comes full circle. From the humble beginnings of 356 Hillwood Drive, Frankie and LeBron bring their talents to the grand stage, debuting EA Sports College Football 2025.

Stay tuned as these hometown heroes take us on a new journey, celebrating the spirit of competition and the evolution of sports.

356HILLWOOD.COM

HILLWOOD is a brand that sits at the intersection of sports performance and style while focusing on how sports culture has changed and evolved over the years. We are developing a new segment in the marketplace between style and the traditional outdated sporting goods experience.

Our Heritage

Emerging from the humble beginnings of 356 Hillwood Drive the childhood home of our founder Frankie Walker Jr. and for NBA superstar LeBron James Hillwood represents more than a brand— it narrates the evolution of sport from backyard play to global spectacles. This address isn’t just a place it's a crucible where dreams are forged and resilience is tested embodying the spirit of neighborhood superstars that paved the way for future generations of storytelling.

Our Vision

Hillwood is dedicated to capturing the raw exhilarating euphoria of those first backyard encounters—the essence of grassroots sports where every athlete begins. Our mission bridges the gap between traditional sporting goods and contemporary lifestyle crafting a new marketplace segment that merges style with the rugged spirit of competition. We celebrate the journey from neighborhood fields to grand arenas honoring every athlete’s pursuit of their foundational passions.