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The Truth About C&C Equipment's Unexpected Changes

C&C Equipment has drawn attention not because of a single announcement, but because of how its public-facing business has evolved over time.
Based in Nashville, Indiana, C&C Equipment has operated for years in the used equipment and surplus space, building a reputation through direct sales, online marketplaces, and parts distribution.
Recently, observers have noted changes in how the company presents itself online, including multiple storefronts, expanded product categories, and branded merchandise.
These developments have prompted questions about what changed, why it changed, and whether the shift reflects strategy, growth, or simple adaptation to modern e-commerce practices

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