Скачать или смотреть Earned Media, Pitching, & Studio Set up Ideas with Media Insider Dustin Siggins

Dustin Siggins, founder of Proven Media Solutions, shares insights on how to get noticed by the media and effectively pitch yourself as a thought leader. He emphasizes the importance of thought leadership that goes beyond social media blurbs and highlights the three T's: the right topic, from someone with the right title, at the right time. Dustin also provides tips for being camera ready and standing out in print articles and TV interviews. He discusses the value of targeting niche media outlets and using LinkedIn strategically. Additionally, he emphasizes the importance of creating quality content and offers advice on pitching the press and using Help a Reporter Out (HARO). Finally, Dustin shares three tips for getting noticed by the press and emphasizes the importance of equipment and appearance for on-camera interviews.

Connect with Dustin: https://provenmediasolutions.net

Takeaways

Focus on thought leadership that goes beyond social media blurbs and offers valuable insights.
Be prepared and camera ready for TV interviews, and stay on track with your talking points.
Target niche media outlets and use LinkedIn strategically to reach your core target audience.
Create quality content, such as white papers or case studies, to establish credibility.
Pitch the press effectively, utilize Help a Reporter Out (HARO), and have a compelling subject line in your emails.
Invest in equipment and pay attention to your appearance for on-camera interviews.

Chapters
00:00 Introduction and Overview of Proven Media Solutions
04:06 Using Thought Leadership to Get Noticed
05:47 The Importance of Being Camera Ready
07:06 Tips for Standing Out in Print Articles and TV Interviews
09:18 Preparing for TV Interviews
12:22 Targeting Niche Media Outlets
16:21 Using LinkedIn and Social Media Strategically
23:30 Pitching the Press and Using Help a Reporter Out (HARO)
25:56 Three Tips for Getting Noticed by the Press
28:08 Importance of Equipment and Appearance for On-Camera Interviews
31:04 Conclusion and Closing Remarks

Source: (ON CAM) Ready with Jamie Maglietta