Скачать или смотреть AI Video, Dynamic Island, and the Evolving Designer

Welcome to this special edition of Product Thursdays! Today, we're diving deep into the cutting edge of design and technology, exploring how AI is not just assisting, but fundamentally reshaping creative processes and product experiences.

We begin with the latest advancements in AI video generation, showcasing Google's expansion of its Veo 3 AI generator with new image-to-video capabilities available globally, enabling users to transform photos into engaging video content. Alongside this, discover Intangible, an innovative new AI video tool from the minds of Pixar, Apple, Google, and Unity alumni, designed to provide unparalleled control over generative AI video through intuitive 3D interfaces.

Beyond video, we look at anticipated hardware evolutions, including hints about Apple's plans for a "significant evolution" of the iPhone's Dynamic Island, promising deeper integration and enhanced functionality.
The discussion then shifts to the evolving role of designers in an AI-driven world. We explore the concept of "Practical AI" – tools that seamlessly integrate into the creative flow, acting like an "exoskeleton" to automate mundane tasks and allow designers to focus on core innovation. The future sees designers becoming "design engineers," blending their craft with technical fluency to turn rough ideas into refined prototypes. We also consider how teams can prepare for AI-enhanced design, starting with low-risk pilot projects to foster fluency, and the challenges of managing context within complex AI products.

Finally, we touch on strategic design and brand identity, highlighting Bentley's bold move to double down on design with a new studio and logo, emphasizing innovation and electric mobility. We also explore effective strategies for designers to navigate decision-making with indecisive leaders, much like a gelato salesperson guides choices, and celebrate the rebranding of 'Dear Monday' empowering women in leadership, alongside insights into the distinctive visual style of the beloved show 'Bluey'.

Join us as we navigate these exciting trends, offering a comprehensive look at the forces shaping the world of product design today.