Скачать или смотреть Should content on your website be about you or the client Laura Porreca

Hey everyone, Chris Martinez with WebsiteIn5days.com. Today I’m going to talk about whether the content on your website should “Me Focused” or “Customer-Focused”.

Big shout out to Laura Porreca at 7DailyHabits.com for this awesome question. The other day she asked me if the content on her website should geared to how badass of a speaker she is or how she can help her clients. This is a fantastic question that many, many business owners have issues with so here is my answer.

The content on your website should 100% be centered on how amazing you are at solving the clients’ problems.
Deep down inside your clients don’t really care about you or how cool you are. They care about what you can do for them and how you can fix their problems. And frankly, if they don’t think you can solve their issues then they’ll move on to someone else who can. Every potential customer out there is listening to WIFM radio…What’s in it for me!

So you need to focus on the needs of the customer and how you can help them quickly.

NOW, with that being said you also need to establish trust and credibility so some great ways to do that are to share case studies of how bad ass you are and how you’ve helped other people just like them, showcase your media accolades, custom content that you’ve written, talks that you’ve done, and show your accreditation. But remember that everything you write has to go back to how you are the #1 option for solving the clients problems.

Thanks so much for the question Laura and thank you guys for watching. If you like this video make sure you hit the like button and share it with your friends. Subscribe to my youtube channel and feel free to leave a comment.