傳統文化就是老事物而已嗎？ Is traditional culture simply old things? | Kim Chen | TEDxSenadoSquare

The speaker has taken up the challenge of revitalising traditional crafts in Macao, through the talk she shared the stories behind some of her ideas. Kim Chen, who is from Kaohsiung, Taiwan, graduated from Beijing Film Academy with a master's degree in film marketing. She has been engaged in the film and television industry in Taiwan, mainland, Hong Kong and Macau, mainly providing service of brand building, marketing strategy and market-oriented suggestions for well-known brands; and she also served as the project manager of advertising production and brand marketing.
In 2020, she joined hands with "Papelaria Veng Lei", an old store in Macao, to establish "VengLei.Lab " and serve as the creative director. She is committed to innovating traditional culture and activating the industry with new thinking and technology, hoping to bring more traditional industries back to the mainstream market and inherit the culture.

台灣高雄人，畢業於北京電影學院電影營銷碩士，曾在兩岸三地從事影視產業，為知名品牌提供品牌打造、營銷策略及市場化建議，擔任廣告製片、品牌營銷項目經理等。2020年聯承澳門老店「永利紙料」，成立「永利紙料實驗室」並擔任創意總監，致力於創新傳統文化，以新的思維和技術進行產業活化，希望將更多傳統產業帶回主流市場，使文化得以傳承。 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx