Скачать или смотреть Prescriptive Analytics | Part 3 | 360DigiTMG

This session discusses how to solve a marketing mix problem using prescriptive analytics. The problem is determining how much money to allocate to Google AdWords, Facebook campaigns, and newspaper advertisements. The video describes the decision variables, objective functions, and constraints involved in prescriptive analytics. The decision variables are the number of ads for each platform. The objective function is to maximize the total number of impressions. The constraints are the available budget, planning budget, and the maximum number of ads for each platform. The video shows how to use data optimization to solve the problem.

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360DigiTMG is a 9-year-old training & consulting organization led by stalwarts of the industry who are alumnus of premier institutions like the Indian Institute of Technology, Indian Institute of Management and Indian School of Business. 360DigiTMG since its inception has been the forerunner in the space of management and niche programs that aid in up-skilling and cross skilling executives across various levels and domains. 360DigiTMG has been conducting training programs across the globe for corporate and individuals alike.
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