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What Does a Fractional CMO Actually Do?
In this video, I explain what a Fractional CMO does for small to mid-sized businesses. Have you ever considered hiring a Fractional CMO? What does a Fractional CMO do? I'll share my thoughts!

FULL VIDEO:    • What is a Fractional CMO?  

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VIDEO TRANSCRIPT:
Fractional CMOs develop a marketing strategy that aligns with an organization's core business strategy. Fractional CMOs develop marketing plans that align with the organization's desired results. They help business leaders define and pursue realistic and attainable growth goals. Fractional CMOs have some oversight over all the marketing activities being worked on to ensure they're on the right track. And they help drive important conversations about understanding customer needs and wants reviewing competitors and gaining insights about the marketplace at large. In short, at a minimum, fractional CMOs will define goals and objectives develop a strategy oversee the tactical approach and drive for revenue growth. Ideally, Fractional CMOs will also sit in on leadership meetings to help business leaders make important decisions related to organizational strategy as well. Summing all of that up into a very short phrase the core job of a Fractional CMO is to help clients grow their business.