Winning Wednesdays with Pear VC: Pricing Strategy

At Pear, we've been fueling the next generation of tech startups for 10 years. We've learned that a great product isn't enough — to build a big business you need a winning GTM strategy, too. That's why we created Winning Wednesdays with Pear VC, a monthly, 45-minute webinar series on GTM topics.

In this episode, Mike Molinet (Thena, Branch) shares his expert insights on navigating and nailing your pricing strategy.

About Mike:
Mike Molinet is co-founder of Thena.ai, a modern customer support, success, and engagement tool for B2B companies. He is also co-founder of Branch Metrics, where he was President and COO from 2014 - 2022, scaling the company to over $100M ARR and 2,000 enterprise customers. Thena was built out of the struggles at Branch scaling customer communication on new platforms like Slack and Microsoft Teams.