Positioning vs Differentiation: How to find your ideal Product Positioning

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DESCRIPTION
Product Positioning is a high leverage activity that I don't see Product Managers and founder use enough. A poorly positioned product can be like trying to row up stream without a paddle and an effectively positioning product would be like riding the waves into shore.

In this video I breakdown:
what is the difference between Product Positioning and Differentiation
how product positioning can be a winning strategy to find a 'blue ocean' in a crowded market
how you can use tools like Perceptual Mapping to find your ideal Product Positioning


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TIMESTAMPS
[00:00] Coming Up
[00:18] Introduction
[00:59] Product Positioning vs Differentiation
[02:55] What is Product Positioning
[06:12] How to find your ideal Product Positioning
[08:29] Positioning Research techniques
[09:41] How to read a Perceptual Map
[11:09] Blue Ocean Strategy
[12:55] Positioning Example: Product Pathways
[17:38] Summary & Close