Effective Digital Asset Organization and Metadata Strategy

The panel will dissect the practical implications of:

-Metadata Best Practices: Essential techniques for creating, implementing, and managing metadata effectively so as to improve asset discoverability and accessibility.
-Automation and AI: How cutting-edge technologies, including artificial intelligence and automation, are transforming metadata creation and organization, saving users time and other limited resources.
-Collaborative Workflows: Strategies for fostering collaboration among DAM team members that ensure consistent asset organization and efficient asset sharing. (With examples of organizations that have significantly improved their asset organization and searchability through metadata optimization.)

Current and Anticipated Future Trends: The future of digital asset management and metadata strategy, including important emerging technologies and industry developments.

Moderator:
Paul Nicholson, Creative Operations & Digital Asset Management Leader
Panelists:
Patrick Aubry, Senior Solutions Engineer, Brandfolder by Smartsheet
Fabiana Barticioti, Digital Asset Manager, British Airways
Santiago Gonzalez, Manager – Creative Operations Tooling & Post-Production, Wayfair
Angela Pagliaro, Associate Director, Content Capabilities, Merck

Recorded for Festival of DAM 2023