Скачать или смотреть Season 2, Episode 10: How Social Media, AI & Transparency Are Changing Modern Sales | Nicole Porter

In this episode of Executives Edge, host Raffi Yardemian sits down with Nicole Porter, Founder of Monomoy Social, to unpack how social media, AI, and transparency are reshaping modern marketing and sales.

Nicole shares how Monomoy Social helps business owners take social media completely off their plates—starting with strategy, moving through content creation, and extending into real engagement that actually builds visibility and trust. The conversation dives deep into how organic social media, paid ads, SEO, email marketing, and video must work together to support today’s buyer journey.

You’ll also hear an honest discussion about:
-- Why buyers now complete 70–80% of their research before talking to sales
-- How AI is changing SEO, paid ads, and content strategy
-- Why social media is no longer about broadcasting—but about conversation
-- The resurgence of email marketing and direct mail in a digital-first world
-- How video (including AI-powered personalization) is transforming outreach and follow-up
-- Common breakdowns between marketing and sales—and how poor follow-up kills great marketing
-- Nicole’s journey from entrepreneur to building an 8-year, fully remote agency serving clients across the U.S. and beyond

This episode is packed with practical insights for executives, founders, sales leaders, and marketers who want to build trust earlier, shorten sales cycles, and stand out in crowded markets.

About the Guest:
Nicole Porter is the Founder of Monomoy Social, a full-service social media agency specializing in organic social, paid ads, email marketing, and brand visibility—particularly for B2B, compliance-heavy industries, and personal brands.

📧 Contact Nicole: [email protected]
🌐 Follow Monomoy Social: @monomoysocialmedia on all platforms