Jaguar's Confusing Rebrand: A Deep Dive into "Copy Nothing"

In this episode, we're diving deep into Jaguar's recent rebranding campaign and the confusing "Copy Nothing" video that has left many scratching their heads. We'll explore the controversy surrounding the new direction of the brand which has been described as a departure from its iconic past.

We'll analyze the criticisms leveled against the campaign, including its vague slogans like “Live Vivid,” “Delete Ordinary,” and “Break Moulds”, and its seemingly disconnected messaging that led some to question whether Jaguar was still selling cars. Some have suggested that the ads look like they could be for fashion brands or even bathroom fittings.
We'll discuss why this rebrand has been called a "pretentious, narcissistic, delusional, expensive disaster of an ad campaign". We'll also touch on the unusual social media responses that have further fueled the confusion and debate.
This podcast examines the shift away from Jaguar’s celebrated past, which included iconic ads with figures such as Ben Kingsley, Tom Hiddleston, and David Beckham, and taglines like "It's Good to Be Bad," "The Art of Performance," "Grace, Space, Pace," and "Unleash a Jaguar". The new campaign seems to favor abstract imagery and human-like figures that appear to be someone's "therapy drawing came to life".

If you're interested in reading more about this topic, check out these articles:

1. https://medium.com/@amitayushp/most-confus...
2. https://www.linkedin.com/pulse/most-confus...
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