Скачать или смотреть "Just Be Consistent" Is Bad Email Advice in 2026 (Do This Instead)

“Just be consistent” used to be solid email marketing advice - but in today’s inbox environment, it can actually hurt your results if you misunderstand what consistency really means.

In this episode, I explain why sending on a rigid schedule isn’t the same as building a strong email strategy - and how high-performing ecommerce brands are shifting from frequency-based thinking to signal-based decision making.

You’ll learn how to stop emailing out of obligation and start maintaining the engagement patterns that actually improve deliverability, trust, and revenue.

What I cover:
Why mechanical consistency creates pressure (and weaker emails)
The difference between sending regularly vs sending strategically
The 4 signals that should guide your sending cadence
How lifecycle flows reduce pressure on campaign frequency
What inbox providers actually reward in 2026

⏰ Timestamps:
00:00 — Why “just be consistent” became misleading advice
02:02 — Mechanical consistency vs strategic consistency
05:12 — The real shift: consistency is about signals, not schedules
06:21 — The four signals that should drive your email cadence
08:10 — What strategic consistency looks like in practice

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Want help turning Email + SMS into a revenue channel that actually drives sales? https://joyjoya.com