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Voice of Mogasala - MSK Telugu Podcast Show | Ep 2 ft. Suhas B. Shetty (Founder of Iceberg Ice Cream)

Welcome to Voice of Mogasala - MSK Telugu Podcast Show, where we bring real success stories of business founders who turned small ideas into massive brands! 🚀

In Episode 2, we talk to Suhas B. Shetty, the visionary behind Iceberg Ice Cream, India’s first organic ice cream brand. Starting with just ₹3 lakh in 2013, Suhas faced major struggles, including wasting 100 liters of ice cream in the early days. However, he built Iceberg into a leading organic ice cream company through smart decisions and perseverance.

In this Telugu Podcast, Suhas shares:
✅ How he built a business from scratch with minimal investment
✅ Why he takes Thursdays off & its surprising business benefits
✅ The reality of rapid expansion—why it can be dangerous for quality
✅ The truth about putting profits back into the business
✅ How AI is transforming the ice cream industry
✅ Why Iceberg created Keto Ice Cream for HRX
✅ The Rameshwaram Café secret: How they focus on the top 1% market

🔥 Plus, hear an untold Shark Tank India story that never aired!

If you're a startup enthusiast, entrepreneur, or dreamer, this episode is packed with business insights, startup strategies, and real-life challenges that every founder faces.

📌 Timestamps for easy navigation:
00:00 – Grand intro
01:36 – Zero to One founder journey
02:42 – Why only organic ice creams?
05:24 – Started with just ₹3 lakh
07:26 – Iceberg brand: Zero-th stage (2013)
11:01 – Why Thursday is a holiday (Unique Business Strategy)
15:16 – 100 liters of ice cream wasted! A painful lesson
19:00 – The wake-up call that changed everything
29:36 – Importance of a strong co-founder
22:02 – Scaling the business: The ultimate goal
22:50 – The hidden dangers of rapid expansion
25:50 – Product is always KING
27:25 – Profits: Invest vs. Reinvest (Suhas' unique approach)
30:43 – India is a value-addition market
37:59 – How to conduct market research like a pro
40:36 – The best season to eat ice cream (scientific answer!)
41:09 – World’s Costliest & Luxury Ice Cream 🤯
44:10 – Unilever’s powerful segmentation strategy
48:35 – Iceberg’s Keto Ice Cream for HRX Brand
50:29 – AI’s role in the future of ice cream businesses
55:06 – Foreign influence vs. Regional authenticity
58:32 – Rameshwaram Café’s secret formula for success
01:05:00 – How luxury brands target the top 1%
01:06:43 – Midnight sugar cravings & business opportunities
01:09:15 – Celebrities promote sugar but don’t eat it? 😱
01:12:17 – The organic buzz: Is it real or just a trend?
01:13:41 – Evolution of machines in the ice cream industry
01:16:15 – A funny Delhi story with a powerful business lesson
01:18:19 – The ultimate secret: Patience in business
01:19:32 – A father’s proud moment for his entrepreneur son
01:20:04 – How Suhas’ mother’s belief kept him going
01:22:16 – Keynote dedication from Voice of Mogasala
01:23:10 – 3000 Indian & 4000 foreign franchise inquiries
01:24:33 – Untold Shark Tank India moment!
01:28:03 – Suhas' humble advice to Voice of Mogasala

🎥 Watch now and get inspired! This Telugu Podcast is packed with startup stories, real experiences, and business wisdom from a self-made founder.

📌 Follow & Connect with Us:
📸 Instagram: @yours_the_mogasala
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🌍 Website: www.voiceofmogasala.in

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