Analytics for Product Managers Masterclass | Metrics - KPIs - Events - Mixpanel | HelloPM

Learn about the fundamentals of product analytics for product managers.

Get all the resources (deck, important links, notes, cases) from here: https://ankits.gumroad.com/l/nruvc

Join The Practical Product Management Bootcamp Here: https://hellopm.co/?src=anyt

HelloPM Reviews: https://hellopm.co/testimonials-reviews/

Ankit's LinkedIn profile:   / ankythshukla  

Timestamps:
00:00 Introduction and Session Overview
01:19 Agenda and Initial Setup
02:21 What are Product Analytics
04:47 Ankit's Background and Experience
07:55 Importance of Action and Reflection
10:12 Defining Product Analytics
23:05 Metrics and KPIs
28:21 Popular Metrics Explained
01:00:29 Break Time
01:00:44 Post-Break Session Resumption
01:02:06 Product-Specific Metrics
01:03:49 Choosing the Right Metrics
01:08:29 The Impact of Marketing on App Metrics
01:09:12 Understanding Product Awareness and Adoption
01:10:11 Exploring Referral Mechanisms
01:13:44 Diagnosing Referral Failures
01:17:30 Creating and Measuring Metric Trees
01:20:10 Success Metrics for YouTube Sidebar
01:22:09 WhatsApp Status Feature Analysis
01:35:21 Event-Based Tracking Fundamentals
01:55:47 Using Mixpanel for Analytics
02:03:27 HelloPM Program Overview and Conclusion