The Most Powerful Man in Product Design: Founders Don't Get It

Product design is more than just an aesthetic choice—it's a strategic asset. But many founders unknowingly sabotage their products by overlooking key design principles. How can you avoid these common pitfalls and ensure your startup stands out?

In this episode, Chris Saad and Yaniv Bernstein are joined by Yuhki Yamashita, Chief Product Officer at Figma, the world’s leading design tool, to explore the critical role of design in building successful startups.
In this episode, you can:

- Learn the most frequent errors founders make in product design and how to avoid them.
- Understand why prioritizing design can be the difference between success and failure.
- See how adopting a user-centric mindset enables you to create products that truly resonate with your audience.
- Discover best practices for fostering a culture of innovation and alignment within your team.


00:00 Intro
01:04 On Today's Show
02:45 Guest Intro: Yuhki Yamashita
03:50 What is Product Design?
08:36 Core Capabilities of Modern Product Designers
12:42 Intersection of Design and Management
18:59 Practical Aspects of Product Design
24:24 The Founder’s Role
30:42 Balancing Agile and Strategic Design


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Key links
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Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin:   / chrissaad  
Follow Yaniv on Linkedin:   / ybernstein  

Editor: Justin McArthur   / justin-mcarthur  
Content Strategist: Carolina Franco   / francocarolina  
Intro Voice: Jeremiah Owyang https://web-strategist.com/

#startup #entrepreneur #productdesign #figma #productmanagement #founders