Скачать или смотреть Launching a new collection for my handmade brand! | small business diaries (end of April~June 2025)

Hi lovely people! 🌼

Welcome to my studio🥰 Here's part 3 of my recent collection launch! I started working on this collection in February, from idea to launch in about 2~3 months! ✨

Pre-loved Kimono Meets Deadstock Fabric collection - focuses on comfort and size inclusivity. My signature summer shirts made from silk kimonos are usually one-offs, so I introduced these vest tops ( shown in this video) to create more sizes. For this collection, I also brought in deadstock fabrics that are very soft and comfortable, to focus more on comfort by lining the textured silk kimono fabrics. (*Deadstock fabrics are leftovers from manufacturers and big brands, often sitting in warehouses waiting to go to waste. It's a more sustainable option than brand new fabrics!)
There was a little hiccup after the launch, but I can still call it a success ❤️ It was so lovely to see the positive reactions from the customers online and at the pop up! This collection is ongoing, so there will be more of these tops!

I hope you enjoy the video! Thank you for being here 🫶🏻

Maki
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Chapters:
0:00 - 02:48 packing a kimono jacket
02:52 - 07:20 introducing the collection
07:21 - 11:16 packing new tops
11:19 - 11:41 pop up market
11:42 - 14:10 packing an order & outro

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I make clothes from pre-loved kimonos ;P
My small biz links:
❃ Website: https://kokin.earth/
❃ Instagram:   / kokin.earth  

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