Скачать или смотреть What is the Difference between Geofence and BLE Beacon?

Today, Geofencing and BLE Beacons are bellwether technologies, ready to invade the entire business realm and boost customer experience. These mobile technologies allow customers to avail personalized offers based on their needs and interests.

For instance, imagine when you walk into your favorite store, your smartphone starts notifying you about the offers and promotions in the store that you might be looking for. Moreover, the manager greets you by your name and demonstrates the products you liked earlier on your app and also shows you similar products that you might like as well. Wouldn’t that be an awesome experience?

If you are planning to plunge into location-based tracking strategies for your business, there is one vital question that you’ll need to answer – what is the difference between Geofencing and Beacons? Actually, these two technologies supplement rather than conflict with each other because they try to achieve similar goals by identifying user’s proximity to a specific location and triggering an action accordingly. The following distinctions give you better clarity about the technologies and help you understand which is the best fit for your business.

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