Скачать или смотреть The Sonos Dilemma: Why Big Companies Make BIG Mistakes.

Ignoring customer and team feedback can lead to disaster—even for industry giants like Sonos, Snapchat, and Apple.

In this video, Sharran Srivatsaa breaks down the costly mistakes these companies made when they disregarded critical warnings:

Sonos’ 2025 app update—riddled with bugs—led to massive backlash and broken trust.
Snapchat’s 2018 redesign ignored user feedback, driving millions away.
Apple Maps (2012) launched with major flaws, damaging Apple’s reputation.

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Timestamps:
0:00:00 Introduction
0:02:30 Sonos App Update: Ignored engineer warnings, massive customer backlash
0:05:00 Snapchat Redesign: 1.2M users protest, user drop occurs
0:07:15 Apple Maps: Inaccurate launch, CEO apologizes publicly
0:09:00 Netflix Quickster: Platform split causes 800K subscriber loss
0:11:00 Sonos CEO Apology: Perceived as insincere, reputation damaged
0:13:00 Five Leadership Lessons
0:16:30 Final message: Listen, test, communicate to maintain trust

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